The composition of the new fragrance My Burberry opens with sweet peas and citrusy notes of bergamot leading to geranium, freesia flowers and golden quince in the heart. The fragrance is rounded up with patchouli in the base, joined with Damascus and Centifolia rose! The perfumer of the composition My Burberry is Francis Kurkdjian!
Kurkdjian said the fragrance was inspired -œby London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers-¦and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.- As for his choice of notes, he said he wanted to evoke -œthe feeling of the light of London: clouds, wetness, rain, flowers.- He said the main flowers are roses and freesia, -œwhich is a little bit spicy and adds brightness. Then geranium leaves, which give an herbal, almost minty, vibrancy to the perfume. Then from the back note, there are patchouli leaves and quince- a fruit that is between a pear and an apple. Very British. It is not fruity, fruity. It is fruity floral. Then on top you have linen and bergamot,- he said.
The flacon of the new fragrance My Burberry is made of glass, with a stopper inspired by the button of a Burberry trench coat. The color is honey-beige, also taken from the cult trench. The neck of the bottle features a ribbon made of the same fabric as the Burberry trench from a factory in Castleford, Yorkshire.
