The French fashion house Zadig and Voltaire, which fosters casual, boho and rock styles with a significant dash of cool elegance, presents its new fragrant pair in September 2016 announced with the slogan "This is Zadig!". The perfume pair consists of a feminine and a masculine edition: This is Her! and This is Him!. The perfumes are created in cooperation with the company Beaute Prestige International (BPI). Cecilia Bia¶nstria¶m, artistic director of Zadig and Voltaire, said to wwd that the idea was to break from what already existed on the market and "to find a balance of something really clean and something darker, more mysterious." The dark, oriental - woody This is Him is made of grapefruit aroma, black pepper, incense, milky sandalwood and vanilla.For:Male.